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How to Set Up and Optimize a Google Business Profile From Scratch
September 18, 2026
How to Set Up and Optimize a Google Business Profile From Scratch
How to Set Up International SEO and Hreflang Correctly
September 18, 2026
How to Set Up International SEO and Hreflang Correctly
How to Optimize for Google's AI Mode
September 17, 2026
How to Optimize for Google’s AI Mode: A Step-by-Step Guide
How to Recover From a Google Core Algorithm Update
September 17, 2026
How to Recover From a Google Core Algorithm Update
How to Migrate a Website Without Losing SEO Rankings
September 17, 2026
How to Migrate a Website Without Losing SEO Rankings
How to Write Title Tags and Meta Descriptions
September 17, 2026
How to Write Title Tags and Meta Descriptions That Increase Click-Through Rate
Ecommerce SEO vs SaaS SEO
September 16, 2026
Ecommerce SEO vs SaaS SEO: What Changes in Strategy?
Local SEO vs National SEO
September 16, 2026
Local SEO vs National SEO: Key Differences & When to Use Each
Technical SEO vs Content SEO
September 16, 2026
Technical SEO vs Content SEO: What Should You Prioritize?
How to Build E-E-A-T Signals Into Content
September 15, 2026
How to Build E-E-A-T Signals Into Your Content
SaaS SEO Audit What to Check Before Scaling Organic Traffic
September 10, 2026
SaaS SEO Audit: What to Check Before Scaling Organic Traffic
How Much Does an SEO Audit Cost in the USA
September 10, 2026
How Much Does an SEO Audit Cost in the USA in 2026?
How to Prioritize SEO Tasks
September 10, 2026
How to Prioritize SEO Tasks: A Simple Impact vs Effort Framework
How to Audit a Competitors Website for SEO
September 10, 2026
How to Audit a Competitor’s Website for SEO: A Practical Step-by-Step Guide
Late to Start an SEO Blog
September 10, 2026
Is It Too Late to Start an SEO Blog in 2026?
Can You Use the Same Content for SEO and GEO
September 10, 2026
Can You Use the Same Content for SEO and GEO?
September 10, 2026
Does Adding More Pages Always Improve Topical Authority?
programmatic SEO
September 10, 2026
Is Programmatic SEO Worth It for Niche Websites?
Can Small Sites Compete with Big Brands Using Topical Authority
September 10, 2026
Can Small Sites Compete with Big Brands Using Topical Authority?
September 10, 2026
Does Technical SEO Still Matter for AI Overviews?
Is traditional SEO dead
September 10, 2026
Is Traditional SEO Dead in the Age of AI Search?
can you rank
September 10, 2026
Can You Rank Without Backlinks Using GEO?
does GEO Really Work for Small Businesses
September 9, 2026
Does GEO Really Work for Small Businesses?
Does AI Content Hurt SEO Rankings in 2026
September 9, 2026
Does AI Content Hurt SEO Rankings in 2026?
What Is the Difference Between Indexing and Ranking
September 9, 2026
What Is the Difference Between Indexing and Ranking?
What Is a Semantic Content Network in SEO
September 9, 2026
What Is a Semantic Content Network in SEO?
What Is Topical Authority and Why Does It Matter
September 9, 2026
What Is Topical Authority and Why Does It Matter?
What Is LLM SEO and How Is It Different from Traditional SEO
September 9, 2026
What Is LLM SEO and How Is It Different from Traditional SEO?
Answer Engine Optimization
September 8, 2026
What Is AEO (Answer Engine Optimization)?
Generative Engine Optimization
September 8, 2026
What Is GEO (Generative Engine Optimization)
Top Tools to Automate Internal Linking at Scale
September 8, 2026
Top Tools to Automate Internal Linking at Scale (2026)
Top Backlink Analysis Tools for Competitor Research
September 8, 2026
Top Backlink Analysis Tools for Competitor Research (2026)
Top AI Website Builders for SEO-Friendly Sites
September 8, 2026
Top AI Website Builders for SEO-Friendly Sites (2026)
Top AI SEO Tools for Automated Optimization
September 8, 2026
Top AI SEO Tools for Automated Optimization in 2026
Top Content Optimization Tools for GEO and AEO
September 8, 2026
Top Content Optimization Tools for GEO and AEO (2026)
Top Technical SEO Tools Every SEO Should Use
September 8, 2026
Top Technical SEO Tools Every SEO Should Use (2026)
Top GEO Tools for AI Search Visibility in 2026
September 8, 2026
Top GEO Tools for AI Search Visibility in 2026
How to Plan Content for Topical Authority
September 8, 2026
How to Plan Content for Topical Authority: Step-by-Step (2026)
Common Local SEO Mistakes
September 7, 2026
Common Local SEO Mistakes for Multi-Location Brands (2026)
Common AI Content Problems That Hurt Rankings
September 7, 2026
Common AI Content Problems That Hurt Rankings (and Fixes)
Common Ecommerce SEO Mistakes and How to Fix Them
September 7, 2026
Common Ecommerce SEO Mistakes and How to Fix Them (2026)
Common GEO Implementation Mistakes
September 7, 2026
Common GEO Implementation Mistakes and How to Avoid Them (2026)
Common Structured Data Errors and How to Correct Them
September 7, 2026
Common Structured Data Errors and How to Correct Them (2026)
Common Internal Linking Mistakes and How to Fix Them
September 7, 2026
Common Internal Linking Mistakes and How to Fix Them (2026)
Common Keyword Cannibalization Problems
September 7, 2026
Common Keyword Cannibalization Problems and How to Fix Them (2026)
Common Indexing Issues in GSC and How to Resolve Them
September 7, 2026
Common Indexing Issues in GSC and How to Resolve Them (2026)
Common SEO Audit Mistakes and How to Fix Them
September 7, 2026
Common SEO Audit Mistakes and How to Fix Them (2026)
Build a Local SEO Content Plan
September 7, 2026
How to Build a Local SEO Content Plan for Multi-Location Brands (2026)
How to Build a Reporting Dashboard for SEO + GEO
September 7, 2026
How to Build a Reporting Dashboard for SEO + GEO (2026)
how to Build a Link Building Plan for a New Website
September 7, 2026
How to Build a Link Building Plan for a New Website (2026)
How to Set Up and Optimize a Google Business Profile From Scratch
How to Set Up International SEO and Hreflang Correctly
How to Optimize for Google's AI Mode
How to Recover From a Google Core Algorithm Update
How to Migrate a Website Without Losing SEO Rankings
How to Write Title Tags and Meta Descriptions

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Free SEO audit guides

Find what is holding your site back, on Google and in AI search

VRN Exora publishes free, step-by-step guides for auditing a website, fixing technical SEO, and getting cited by AI answer engines such as ChatGPT, Perplexity and Google AI Mode.

Start your SEO audit Browse all guides
Site audit checklist
01Crawling and indexingFix the indexing issues Search Console reports 02Search Console auditRead your own data before buying a tool 03Structured dataCommon schema errors and how to fix them 04Internal linkingMistakes that leave pages orphaned 05AI search visibilityAudit how LLMs see and cite your site

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Technical SEO

Audits, crawling, indexing, sitemaps, migrations and structured data.

AI SEO

GEO, AEO and LLM SEO: how to show up in AI-generated answers.

SEO strategy

Planning, prioritising, E-E-A-T, ROI and competitor research.

Content marketing

Topical authority, content planning and AI versus human content.

SEO tools

Reviews and comparisons of audit, backlink and AI writing tools.

Local SEO

Google Business Profile, multi-location brands and local content.

Link building

Digital PR, link plans for new sites and backlink audits.

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Audit playbooks

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Every site type breaks in different places. Start with the guide written for yours.

01Ecommerce SEO audit 02SaaS SEO audit 03Local SEO audit 04Backlink audit 05GA4 performance audit 06Competitor audit

Beyond the ten blue links

Search now answers. Make sure it quotes you.

AI answer engines pull from pages they can crawl, understand and trust. These three guides explain the terms and what to change on your site.

AEO

Answer Engine Optimization

Structuring content so engines can lift a direct answer from it.

 GEO

Generative Engine Optimization

Earning citations inside AI-generated responses.

 LLM

LLM SEO

How large language models find, read and reference your pages.
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